employer | Chicago Tribune Media Group
client | Chicago Tribune Blue Sky Innovation
role | concept development, copy, art direction
Blue Sky Innovation is a Chicago Tribune initiative focused on building a community of Chicago entrepreneurs and innovators. To promote its launch, we concepted a print campaign revolving around great Chicago inventions.
With the target audience consisting largely of Millenials and Generation-Xers, we knew the campaign had to take an unexpected, provocative tone. This new voice is the voice of Blue Sky Innovation, a stark departure from its grounded parent, the Chicago Tribune.
